Marketing Content Manager Germany/Central Europe

Can you create content that sparks interest and drives engagement? Do you understand how to use social media effectively to inform and build trust?

If you know how to craft compelling content and campaigns that inspire, inform, and engage – you may be our new Marketing Content Manager!

About Infrakit Group

Infrakit Group is the leading infrastructure construction management solution. We enable efficient and sustainable infra projects by connecting people and data through our innovative map-based platform. 

We are a group of enthusiastic, open-minded people with a special interest in helping contractors succeed.

The Role

We are seeking a Marketing Content Manager who is passionate about hands-on marketing and content creation. This role is integral to capturing and sharing compelling customer stories across various mediums and formats to enhance our presence in European markets. 

You will be responsible for conducting interviews with customers and stakeholders, creating engaging content and supporting our Sales and CS teams with other relevant marketing assets.

What We Offer

• A dynamic and collaborative work environment within a forward-thinking company.

• Opportunities to grow and develop your skills in marketing and storytelling.

• Flexibility to work remotely within Europe.

• A chance to make a tangible impact by sharing stories that highlight the transformative power of Infrakit’s solutions.

• A mentorship program and a strong, supporting team

Key Responsibilities

• Content Creation & Storytelling:

  • Develop, write, and edit compelling content, including customer success stories, blog posts, newsletters, and case studies, tailored for various channels and audiences.

  • Conduct interviews with customers, team members, and stakeholders to uncover and highlight impactful stories that demonstrate the value of Infrakit’s solutions.

• Marketing Campaigns:

  • Collaborate with others on email marketing campaigns to engage and inform our audience with the content you’ve created, ensuring alignment with overall marketing strategies.

  • Collaborate with the marketing team to ensure consistency and alignment with overall goals.

• Market Engagement:

  • Work closely with sales and customer success teams to identify and promote key customer success stories.

  • Specialize content to fit specific customer segments (e.g. SMB vs Enterprise; Contractor vs Infra Owner, etc.).

• Continuous Learning & Improvement:

  • Stay updated on marketing trends and tools to enhance the effectiveness of your work.

  • Gather and analyze performance metrics to improve content and campaign impact.

Who You Are

• Driven & Hands-On: You thrive in a fast-paced, results-oriented environment and are eager to “do the work” to make an impact.

• Creative Storyteller: You have a talent for transforming insights into compelling narratives that resonate with diverse audiences.

• Collaborative: You excel at working with others, from interviewing customers to coordinating with internal teams.

• Detail-Oriented: You ensure accuracy and quality in every piece of content or material you produce.

• Tech-Savvy: You are comfortable using tools like Pipedrive, HubSpot, or similar platforms.

Requirements

• 1-2 years of experience in content creation, marketing, or a similar role.

• Exceptional written and verbal communication skills in German and English; proficiency in additional European languages is a plus as this role will cover Central Europe.

• Familiarity with email marketing platforms and campaign management.

• Ability to conduct interviews and distill insights into engaging content.

• A proactive and positive attitude with a hunger to learn and grow.

Bonus Skills

• Basic design skills and/or experience with tools like Canva, PowerPoint, Google Suite, or Adobe Creative Suite.

• Create visually appealing presentations, social media graphics, and other design assets using existing brand templates to pair with your content.

• Knowledge of the infra industry

If you are passionate about storytelling, hands-on marketing, and creating content that resonates with audiences, we would love to hear from you!

If you have any questions about the role and requirements, you can send a SMS, call or e-mail our Sales Director Central Europe, Stefan Argiriu, stefan.argiriu@infrakit.com, +4917643388982.

We encourage applications from all backgrounds and embrace diversity in our working culture.

Employer: Infrakit Deutschland GmbH

Location: Remote / Konrad-Zuse-Platz 8, 81829 München, Germany

Salary: Negotiable

Work starts: According to contract

Position: Full-time / Part-time possible

Application period: We will hire as soon as we find the right person

How it all began?

Infrakit was born from an idea and a research on Construction Automation implemented in the University of Oulu. We noticed that inefficient and clumsy flow of communication significantly slowed down the project progress and completion. In 2010, we founded Infrakit after solving this very common problem in the infrastructure construction industry.

We created a platform for the digital flow of designs and as-built information throughout all project phases. For this we were – and still are in 2023 – able to eliminate a large amount of delays and errors caused by lack of communication. The biggest thing is that infra-projects implemented together with Infrakit are completed faster.